About
Zuko is a form analytics platform that can diagnose when, where and why people are dropping out of your online forms and checkouts. Zuko gives you data on every form field to identify where your UX issues are, and there is an optional Session Replay module so you can watch people actually struggling with your form.
Zuko is integrated with Webtrends Optimize. You can push WTO test variants into Zuko to get a detailed view of how user behaviour differs between each treatment. It gives field level insights that you'd miss if you only looked at top-level conversion rates.
By adding Zuko tracking you can truly understand user behaviour on your forms, enabling you to create test hypotheses based on real UX research and improve your win rates.
As one of the most experienced, and best rated, experimentation platforms in the market we are delighted to be partnering with Webtrends Optimize in order to further enhance our customers’ online user experience and help them improve conversion rates.
I believe Webtrends Optimize’s technology complements Zuko Analytics perfectly and that there is a natural affinity between their goals as a business and our own.
Alun Lucas - Managing Director @ Zuko Analytics
I’m really excited to start our partnership with Zuko. Their form optimisation technology compliments our own perfectly and together delivers a very powerful solution for any business looking to understand and enhance the user experience of their online forms.
The team at Zuko are hugely experienced and dedicated, and I see a lot of parallels with our own team here at Webtrends Optimize which I believe will result in long and successful relationship.
Matt Smith – CEO @ Webtrends Optimize
