About
Webtrends Optimize is excited to announce our partnership with
Conversion Rate Optimisation specialists, Conversion. Formed in 2022
through the merger of Widerfunnel in North America and Conversion in the
UK, Conversion is now the leading Conversion Rate Optimization agency on
the planet.
Constantly on the cutting edge of what’s possible, Conversion uses a
unique blend of a/b testing, UX research, machine learning, and
meta-analyses to improve their clients’ websites and businesses.
For more than a decade, Conversion has been working with leading brands
like Meta, Google, Dollar Shave Club, and Dominos to create and scale
high-impact testing programmes. During that time, they’ve run tens of
thousands of experiments and have generated well over £2 billion in
added revenue for their clients.
As a feature rich platform with a strong developer focus and a smooth,
easy-to-use UI, Webtrends Optimize is now undoubtedly one of the
leading experimentation platforms on the market. Not only that: with a
product team that really ‘gets’ experimentation and a strong
customer-first focus, the tool is constantly being improved and
developed – making for a great & evolving user experience.
Here at Conversion, Continual Improvement is one of our core values,
so we can think of few strategic partners that better suit our ethos
than Webtrends Optimize. Their constant commitment to maximizing value
for their customers is inspiring – and we’re excited to explore ways
that we can use this strategic partnership to deliver more value to
our clients than ever before.
Josh D'Arcy - Director of Business Development @ Conversion
We are really excited to be partnering with an agency as passionate
about experimentation as we are. Conversion’s view of experimentation
being a new way of operating which democratises ideas and creates
better results for everyone is something we’re 100% aligned with here
at Webtrends Optimize. It’s fantastic to work with like-minded people
who encourage and test new ideas and new ways of working to
continually improve results and experiences, and who believe embedding
the culture of experimentation into everyday processes not only makes
for better product and user experiences – but also better companies.
We can’t wait to get started!
Stuart Rex - Commercial Director @ Webtrends Optimize
