News and Announcements

New Partner: Impression

We are excited to announce our partnership with Digital Growth Specialists, Impression!

As described by Stuart Rex, Commercial Director at Webtrends Optimize, “It's great to be working with the Impression team! Their experimentation model speaks for itself, their team are great to work with, and their honesty and integrity as an agency is always appreciated.”

New Partner: Konabos

We are excited to announce our partnership with full-service agency, Konabos!

As described by Justin Hobbs, “We are incredibly excited to be partnering with an agency who are so passionate about digital transformation. Their approach to their client relations is similar to ours and they are put their clients needs at the forefront of everything they do, which we really admire.”

We are excited to offer our shared clients a full suite of digital solutions!

New Partner: AWA

We are excited to announce our partnership with AWA, leading CRO and experimentation agency for e-commerce businesses.

As described by Justin Hobbs, “It is safe to say AWA are one of the best at what they do. Their sophistication allows for a deeper level of analysis and insights which make a huge difference when delivering results for clients. We are really looking forward to getting stuck into some exciting projects with them!”

New Partner: Crowslab

We are excited to announce our partnership with Conversion Rate Optimisation specialists, Crowslab!

As described by Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize, “At Webtrends Optimize, we partner with agencies who add a real value to our offering. This is more than the case with Crowslab. Their highly skilled team means that shared clients will be receiving the best experience with exceptional results.”

New Partner: Distil.ai

We are excited to announce our partnership with data analytics specialists, Distil.ai!

As described by our CEO Matt Smith, “At Webtrends Optimize, we partner with businesses who enrich our offering. Distil.ai provide the opportunity to transform your data into a powerful asset. Their analytic platform is an impressive tool that allows clients to make sense of their data, meaning the potential for growth is huge.”

New Partner: Daydot

We are really excited to announce our partnership with Daydot, award-winning digital optimisation consultancy.

As described by Justin Hobbs, Vice-President of Partnership and Demand at Webtrends Optimize, “We are really excited to be partnering with Daydot who share such similar values to us when it comes to their clients. Their desire to provide customers with a data rich optimisation strategy to maximise their conversion and provide the best user experience, is something which aligns very closely with our goals and beliefs.”

New Partner: Search Seven

We are really excited to announce our partnership with Search Seven, specialist search marketing agency.

As described by our CEO, Matt Smith, “Working with an agency like Search Seven is really special. Their objectives align very closely with ours and we both share a belief that no two clients are the same. This makes partnering with them really exciting as we help clients reach their goals and more. We also have done some great charity work with them, which enhances our relationship further.”

New Partner: Contentsquare

We are really excited to announce our partnership with Contentsquare!

As described by Stuart Rex, Commercial Director at Webtrends Optimize, “Rarely do technology partnerships make as much sense as Contentsquare and Webtrends Optimize. Our shared clients are utilising the deep behavioural insights served by Contentsquare to identify friction points in their customer journeys, then utilising Webtrends Optimize to conduct experiments on the most effective way to mitigate these friction points.”

New Partner: Conversion Kings

We are really excited to announce our partnership with Conversion Kings, who offer a range of CRO services and work with some of the biggest brands in Australia.

As described by Justin Hobbs, Vice-President of Partnership and Demand at Webtrends Optimize, “Conversion Kings, simply put, are excellent at what they do, and their reputation is a testament to this. Our partnership with them allows us to explore different regions and opportunities, but also learn and grow with one of the best in the business.”

New Partner: SPM

We are really pleased to announce our partnership with healthcare marketing and communications specialists, SPM Marketing & Communications!

As described by Justin Hobbs, Vice-President of Partnership and Demand, “SPM Marketing are a great fit for who we look to partner with. A trusted marketing partner within the health & healthcare sector, we look forward to the additional services we can provide to our shared clients.”

We are really looking forward to working with an organisation who are so passionate about effective communication being used to better people's lives.

New Partner: Pereion Solutions

We are really excited to announce our partnership with marketing and customer analytic specialists, Pereion Solutions!

As described by Justin Hobbs, Vice-President of Partnership and Demand at Webtrends Optimize, “Combining Pereion Solutions expertise in Digital Analytics with Webtrends Optimize powerful suite of website optimisation tools, will ensure clients can create the best customer experience with the most reliable data.”

New Partner: RocketMill

We are really excited to announce our partnership with independent, full-service digital marketing agency, RocketMill! They believe creating long-term relationships is the key to success. When it comes to relationships between clients and their customers, RocketMill focuses on creating value for people by enriching the experience the audience has with a brand. They offer a range of digital services that unite performance marketing with creative, offering their clients a service centered around their business success.

As described by Stuart Rex, 'With a broad spectrum of services to offer clients, it’s great to partner with RocketMill. Their use cases to continue experiences from paid media to on-site experiences, and to use ground swell data to re-merchandise websites, are pushing the boundaries of experimentation.'

New Partner: Surefoot

We are really excited to announce our partnership with boutique UX research and CRO agency, Surefoot! They pride themselves on learning your business inside and out and delivering a personalised service that benefits you. Surefoot look to solve your company’s biggest problems. They believe that communication is a secret weapon and continue to challenge the status quo with more than 10 years of data-backed expertise.

As described by Justin Hobbs, 'Surefoot are passionate about helping businesses to grow, and their strategic approach to testing and personalisation delivers exceptional results. It will be really rewarding to see what we can achieve together!'

New Partner: Hookflash Analytics

We are really excited to announce our partnership with digital analytics and experimentation specialists, Hookflash Analytics!

Hookflash are a conversion engine for clients, specialising in digital analytics, SEO and experimentation. They have the capabilities to diagnose the current challenges on-site, identify solutions to smooth the user journey and perfect the process to rigorously test hypotheses. They pride themselves on uncovering the hidden insights within your data, driving a greater percentage of statistically significant results and more learnings to be used across the business.

As described by Justin Hobbs, 'Hookflash’s mission to improve user’s experience in every way is something we really admire. Their in-house capabilities are second to none, and their commitment to finding solutions to improve the customer journey is what makes them such an important partner.'

New Partner: This Is Digital

We are really pleased to have digital specialists This Is Digital onboard as one of our partners! They have big agency thinking and extensive experience, but their services are delivered through a fully flexible, consultative and channel management model. They are incredibly performance focused, delivering results, value, and immediate commercial gain. This is Digital’s aim is to be a long-term business partner; dependable, knowledgeable, and great to work with. Making them an exceptional agency for us to partner with.

As described by Justin Hobbs, 'This is Digital’s commitment to delivering tangible results is something we really admire. They provide reliable and robust solutions that really make a difference'. And we are incredibly excited to see how joint clients can benefit from this!

New Partner: ATOS

We are really pleased to announce our partnership with pioneers in the digital transformation space, Atos! The goal of Atos is to help design the future of the information space. Its expertise and services support the development of knowledge, education, research in a multicultural approach and contribute to the development of scientific and technological excellence.

The European number one in cybersecurity, cloud and high-performance computing, the Group provides tailored end-to-end solutions for all industries in 71 countries.

As described by Justin Hobbs, Vice President of Partnership and Demand, 'As a global leader in digital transformation who look to help design the future of the information space, Atos are a business which is totally in tune with our own purpose and goals at Webtrends Optimize. Atos aligns with our view of embedding an experimentation culture into your wider digital strategy, allowing you to make data-driven decisions.'

We are really excited to partner with a business who are so passionate about designing the future of the information space.

New Partner: Conversion

We are really excited to announce that we will be partnering with Conversion, one of the leading CRO agencies in the world! Constantly on the cutting edge of what’s possible, Conversion uses a unique blend of a/b testing, UX research, machine learning, and meta-analyses to improve their clients’ websites and businesses. For more than a decade, Conversion has been working with leading brands like Meta, Google, Dollar Shave Club, and Dominos to create and scale high-impact testing programmes. During that time, they’ve run tens of thousands of experiments and have generated well over £2 billion in added revenue for their clients.

As described by our Commercial Director, Stuart Rex, 'We are excited to partner with an agency as passionate about experimentation as we are. Conversion’s view of experimentation being a new way of operating which democratises ideas and creates better results for everyone is something we’re 100% aligned with here at Webtrends Optimize.'

We can't wait to get started on some of the exciting ventures we have on the horizon!

New Partner: Conversio

We are really excited to announce our partnership with Conversion Rate Optimisation and analytics agency, Conversio!

Conversio is an optimisation and analytics agency. They are down-to-earth eCommerce experts who use data, insight, and continuous experimentation to sustainably grow your business. Utilising their expertise and extensive knowledge across the team, they focus on Strategy, Analytics, Research, Experimentation and Personalisation to allow clients to continuously grow their business. Conversio is a young and energetic company, ambitious to learn and grow every day. What really drives them, is the idea of being consistently better in everything that matters to your business.

Matt Smith, CEO at Webtrends Optimize, says, 'Conversio's understanding of not just the on-site issues, but the wider challenges faced by a business, helps the team experiment in areas many agencies would not consider or venture into.'

We can't wait to see what we can achieve with this partnership and the clients we can support together.

New Partner: Extech Cloud

We are really excited to be partnering with award-winning IT Consulting Company, Extech Cloud Consulting !

Extech Cloud is a Microsoft Cloud Partner, Azure Specialist, and award-winning IT Consulting Company in the Southeast. They are leading digital transformers who help organisations transition to the cloud. Their aim is to enable remote, flexible, secure, and more collaborative working. As Microsoft Gold Partners, they empower every person in an organisation to achieve more in the modern workplace, providing unwavering support throughout. In today’s connected world, they put technology at the heart of everything they do and are firm believers in the mantra that people do business with people. Their purpose is to engineer a flexible community, empowering organisations and their people across Sussex, Surrey, and beyond, to achieve more. They make hybrid working, work!

We are excited to work a business who have a like-minded view on delivering first-class support to their clients.

New Partner: Fresh Egg

We are really looking forward to our partnership with customer-centric Digital Marketing Specialists, Fresh Egg

They provide digital marketing that is driven by customer experience; everything starts with understanding audiences and improving customer journeys. Fresh Egg have genuine experts in every aspect of digital marketing and work with their clients to solve their biggest problems, pulling resources from across the agency to create a bespoke solution to each challenge they are presented with.

When it comes to conversion optimisation, they are strategy and experimentation experts with a user-centred and data-driven approach to all aspects of the discipline. They tailor the way they collaborate with clients to ensure they transfer knowledge and skills along the way. At Fresh Egg, they have a team of passionate, tenacious individuals who work side-by-side with clients as an extension of their in-house teams. More than just an agency, Fresh Egg is a partner.

New Partner: Gravity

We are really excited to be the new experimentation platform for Gravity Active Entertainment!

Gravity was established in 2014 to push the boundaries of excellence in the active entertainment industry, and to date have welcomed more than 4m visitors to their sites across the UK and around the world.

We are delighted to be supporting Gravity with their mission to provide the best online experience for their customers, ensuring it is as easy and painless as possible. Everything they are looking to achieve digitally is what we are most passionate about at Webtrends Optimize.

We look forward to providing them with the best technology and support to ensure they achieve their goal!

New Partner: Fifty

We are really excited to be partnering with audience insight specialists, Fifty

At its core, Fifty’s platform uncovers human social behaviour. As the digital media landscape explodes in complexity, Fifty can keep up, providing brands with a nuanced understanding of their audiences and the means to get seen across all digital channels - all while prioritising data privacy. In other words, Fifty get you to the right place, at the right time, in front of the right people. They work with clients from Red Bull, Bentley, Save the Children, Brew Dog and more to help them understand their audiences better and target them more efficiently.

Their platform uses network science, graphing technology, and artificial intelligence to analyse billions of data points and transform them into impactful consumer segmentations.

The technology is complex, but the outcome is simple: deep audience understanding based on human behaviour and passions, not tracking. We are really looking forward to working with a brand who provide such rich audience insights that can be a great basis for on-site testing.

New Partner: Netcore

We are pleased to announce our partnership with Growth Specialists, Netcore Cloud .heir team help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user journey. They support a breadth of global brands in scaling their customer acquisition, engagement, and retention initiatives. Global brands like Tommy Hilfiger, Crocs, Hamleys, McDonald's, Kentucky Fried Chicken, The Body Shop and more, trust Netcore Cloud to scale their customer acquisition, engagement, and retention initiatives.

We are really excited to be partnering with a brand like Netcore Cloud who invest in technology and are passionate about moving the customer experience forward. They believe clients deserve ‘Intelligent Customer Experience’ across all digital touchpoints.

New Partner: PrettyLittleThing

We are really excited to announce our new partnership with well-known fashion retailer, PrettyLittleThing! They are advocates for customers feeling confident in the way they dress and embracing the way they look. Something they promote on their website and through all their different styles of clothes. They believe in a community of people who shop with them, advocating for body positivity, equality and supporting each other.

We are looking forward to supporting them with consolidating their testing, personalisation, and social proofing tools into one, minimising costs and improving customer experience.

As described by Elisia McCabe, UX and CI Manager at PrettyLittleThing, ‘’We are excited to be working with Webtrends Optimize to ensure our onsite experience continues to be best in class. The breadth of the support they have provided so far is proving to be just as valuable as the technology, extending far beyond just the basic ‘how to use the platform’.

Their willingness to listen to product feedback and react quickly is something we know we will continue to benefit from as our relationship develops.’’

New Partner: Creative CX

Webtrends Optimize is excited to announce its partnership with specialist UX & Experimentation Consultancy, Creative CX.

They live and breathe experimentation, relishing the chance to explore innovative new ideas, new ways of working and new technologies. Their vision is for everyone to eventually have a large-scale and high-quality experimentation programme that drives all their business and customer experience decisions. Their expertise complements the services we offer at Webtrends Optimize and we look forward to working alongside them to experiment with customers’ websites to enhance visitors’ digital experience.

Mark Pybus, CEO at Creative CX, commented ‘We’re delighted to partner with Webtrends Optimize. Experimentation is our specialism and having the right tools and technology in place is crucial for delivering optimal experiences for our clients and our client’s customers.’

‘As one of the leaders in the experimentation space, we are grateful for our ongoing partnership with Creative CX’, says Matt Smith, CEO at Webtrends Optimize. ‘Our shared clients benefit from best-in-class technology combined with industry-leading implementation, adding true value across the experimentation process.’

New Partner: FullStory

Webtrends Optimize is excited to announce its partnership with digital intelligence experts, FullStory. They offer digital experience intelligence, on-the-fly conversion funnels, advanced search capabilities, a video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.

FullStory is equipping organizations with the information needed to perfect digital experiences, so it is ultimately easier for everyone to get things done online. They are passionate about improving the digital experience for all, providing quick and easy implementation, so setup is a simple process.

Director at FullStory, Jon Mead, described Webtrends Optimize as ‘excellent to partner with’. He says ‘their collaborative nature and top-tier A/B testing technology combined with the insights derived from FullStory help our shared enterprise clients continually optimize their digital experience, increase revenue, and retain customers.

We’re thrilled to deepen our partnership and continue to work with the Webtrends Optimize team to enable more perfect digital experiences across the globe’.

Matt Smith, CEO at Webtrends Optimize, says ‘working with FullStory is fantastic. The insights provided by their solution help our mutual clients to spot opportunities for experimentation that could often be missed. The real beauty is that these insights can then be tested within Webtrends Optimize, and a tangible ROI is applied to the original insight, creating a partnership that benefits everyone.’

New Partner: Experiment Zone

We are really excited to announce our partnership with optimisation specialists,Experiment Zone. Experiment Zone allows their customers to unlock more value from their website by optimising the user experience. Based in Austin Texas, but operating globally, Experiment Zone offers conversion rate optimisation, user research and analytics services via their team of CRO experts as well as supporting their clients with optimisation strategy and testing.

Matt Smith, CEO of Webtrends Optimize said: "Everything AJ Davis and the guys at Experiment Zone do so well is completely in line with our own goals and objectives and so they are a perfect partner for us."

New Partner: Journey Further

We are really pleased to announce our partnership with performance brand agency, Journey Further, who specialize in PPC, SEO, PR, Paid Social, Display and CRO.

Their aim is to build a home where culture matters above all else – an inspiring place to work, where they never stop learning. The highly experienced team has worked together for over 13 years; creating and managing multi-million-pound campaigns for the most forward-thinking brands and helping them grow.

Webtrends Optimize CEO, Matt Smith, says, ‘I’m delighted we have partnered with Journey Further. They have a highly skilled and experienced team and bring everything we look for in a partner relationship. It’s great that they have recognised our technology and flexibility as key factors as these are two of the core pillars our business is built on. I’m excited for the future and believe we can deliver great things together.’

New Partner: Swanky

We are delighted to announce a new partnership with Swanky, a leading international e-commerce agency, recognised as official Shopify Plus Experts.

Our CEO Matt Smith said: “We’re really excited to be working with Swanky. Their passion and expertise in driving ecommerce growth really aligns with what we’re all about at Webtrends Optimize.”

“We always try to promote the message that CRO is more than just AB Testing; that it is one of the core methods to unlock your commercial potential and drive business growth; so, it’s great to work with partners who share that same belief.”

New Partner: REO

Webtrends Optimize are thrilled to announce their partnership with the leading digital experience agency REO.

Having delivered exceptional results for top tier clients for many years, REO know what it takes to make digital experiences better. There is a reason they are trusted by brands such as M&S, Samsung, Amazon, Tesco, Kurt Geiger and Direct Line amongst many others. Their approach ‘works’.

Fuelled by a desire to eradicate bad experiences, REO’s framework – the ‘Experience Loop’ – provides all aspects of the digital experience process. From research, strategy, and enablement, through to design and experimentation.

It’s in this experimentation part that Webtrends Optimize are looking to support REO in their vision and having worked with all the major players in the CRO, testing and personalisation market, REO know what’s needed from a technology perspective to identify and deliver big growth opportunities for clients.

Simon Gripton, Commercial Director at REO said: “We’re looking forward to getting started with Webtrends Optimize. Everything we have seen so far has been very impressive and their philosophy on experimentation is perfectly aligned with our own.”

He continued: “The Webtrends Optimize technology delivers everything we want from a CRO partner. The depth of reporting is great, the UI is slick and easy to use, and it’s fantastic that they’re continually iterating and adding new ideas and functionality.”

Matt Smith, CEO at Webtrends Optimize added: “I am delighted that we’re going to be working with REO. Their approach to the digital experience and their vision are 100% in line with what we want to be recognised for as a business, and they’re absolutely top-drawer in what they do. It’s a very exciting opportunity.”

New Partner: SwiftERM

Webtrends Optimize are delighted to announce their partnership with SwiftERM.

SwiftERM aims to predict what consumers will buy next by analysing their browsing behaviour real-time and then emailing them product details whilst they are in the buying mindset.

With a fully automated system which can run 24/7, they provide a cost-effective solution, generating additional revenue streams from existing customers. No manual segmenting of products or audience is required, and it can complement your existing marketing and email software perfectly.

As with Webtrends Optimize, SwiftERM aims to maximise ROI, making them an ideal partner. Their cutting-edge technology uses eidetic data captured from your platform/website and provides a highly profitable addition to your bottom line.

The intelligence and efficiency of the SwiftERM platform provides great synergies between the two businesses and creates huge opportunities to increase online sales and revenue.

“I’ve been looking for a partner to complement our offering for a while, and the CRO and personalisation technology Webtrends Optimize have is best-in-class” said David Swift, CEO at SwiftERM. “I can’t wait for us to start working together and integrating the two services. The potential is huge.”

Matt Smith, CEO at Webtrends Optimize added: “SwiftERM’s capabilities are fantastic, and I’m really excited at exploring all the ways in which we can integrate the two technologies to further enhance our client’s ROI, and their customer’s onsite buying experience.”

New Partner: Kraken Data

Webtrends Optimize are pleased to announce their partnership with Kraken Data, an Australian agency who specialise in conversion rate optimisation and analytics.

Kraken Data were founded in 2017 by Richard Mangum and Terry Johns, 2 vastly experienced CRO and analytics professionals, who between them have helped optimise websites for some of the largest brands in the World such as HSBC, BHP, Bupa, Qantas and many more.

They have a total commitment to ensuring customer success and satisfaction which is essential in delivering effective CRO for their clients. Utilising A/B testing, MVT and Personalisation to complement their analytics services, and focusing 100% on using data to drive decisions, a partnership with Webtrends Optimize was a natural fit.

Terry Johns, Director at Kraken Data said “Webtrends Optimize provides a full suite of optimisation tools out of the box.

They cover all account types and this means that sophisticated tests can be built no matter what size of account you’re working with. With this technology behind us, Kraken Data can offer a CRO program that is cutting edge and tailored to each individual client’s needs.

“The partnership between Webtrends Optimize and Kraken Data provides a solid base from where product development, client satisfaction are mutually guaranteed. We both win when we work as a team.”

Product Director at Webtrends Optimize, Sandeep Shah added “We’ve known the team at Kraken Data for many years. It’s great to be selected as the right platform and team to support them on their journey as a young (and yet very experienced) CRO agency.

“Our strong relationship moving forward allows us both to be mutually confident that what gets put in front of our customers is the right offering and fit, which is the right recipe for everyone to be successful.”

New Partner: Black Tomato

Webtrends Optimize are excited to announce their partnership with Black Tomato.

Founded in 2005 by Tom Marchant, James Merrett and Matt Smith, Black Tomato create unique, perfectly tailored travel experiences. They identified a key gap in the travel market for the rapidly growing number of people who determine their travel/holiday needs by a desire to experience something new or different, as much as by the destination itself.

Fast-forward nearly 15 years and Black Tomato now have over 90 employees around the World. With head offices in both London and New York, they can cater for the needs of travellers on both sides of the Atlantic. Although the scope of their portfolio has evolved from the early days, they remain true to their core values, eschewing traditional travel industry staples such as fixed itineraries and printed brochures to deliver fully bespoke experiences.

Having won many awards for their website, Black Tomato were looking for a CRO partner.

They wanted a partner who could work with them to test, personalise, and enhance various areas of their website, without the need to start again from scratch – evolution rather than revolution. And at all times, ensuring the complete focus was on usability and the end customer.

Jos Davies, Global Head of Marketing & PR said “We’ve worked with a few Digital agencies in the past who have provided some CRO capabilities, but we felt we needed a genuine specialist who could provide inspiration, test ideas and the ability to deliver these concepts quickly.

“Webtrends Optimize have been experts in this space for a long time and we’re already seeing the benefits of this approach.”

“The suite of Personalisation tools Webtrends Optimize have to offer and the ideas we’re working on together are really exciting and I’m sure they will allow us to provide our website visitors with the same bespoke, tailored experience they receive when they’re on one of our trips.”

Ben Charlesworth, eCommerce Director of Webtrends Optimize added “Black Tomato’s whole ethos is based around tailoring their offering to their customers specific needs and desires. At Webtrends Optimize our affinity with that approach, and my own (and the other directors’) background in travel, makes it feel like they’re a perfect fit and I can’t wait to start seeing the results of some of the changes.”

New Partner: Inflow

Webtrends Optimize are excited to announce their partnership with Inflow, an award-winning eCommerce digital marketing agency based in the United States.

Founded in 2007 in Denver, Colorado, Inflow are specialists in conversion rate optimisation, SEO and paid search advertising. They have a team of 30, which is ever-expanding, and are recognised as one of the top agencies of their type in the World, making the MOZ recommended list (one of only 50 agencies to do so).

Inflow has a huge amount of experience in CRO and recognise that it is not a one size fits all methodology, with factors such as traffic, budget, maturity etc. all affecting what, and how, the various testing and targeting strategies are utilised for their clients. In Webtrends Optimize they have recognised a kindred spirit, where the platform flexibility, wide range of tool and services, and competitive pricing structure leads to obvious synergies and a partnership which is a natural fit.

Michael Kuehn, Director of Conversion Services at Inflow said: “Webtrends Optimize have been doing this for almost 20 years and it shows. That history & experience cannot be underestimated.”

“The fact that the platform allows us to do everything we could possibly need in the testing and personalisation space means they are a perfect partner for us.”

“Webtrends Optimize’s Server-side testing capabilities are particularly exciting and open a window of opportunity for us that many CRO platforms cannot match.”

Matt Smith, CEO at Webtrends Optimize added “We’re really excited about the partnership with Inflow. They are hugely experienced in conversion rate optimisation, and they are exactly what we look for in a partner. I believe they have the exact same attitude towards testing as we do, and I can’t wait for us to start working together.”

New Partner: New Republique

Webtrends Optimize are delighted to announce their partnership with New Republique.

New Republique are an award-winning experience optimisation consultancy specialising in Conversion Rate Optimisation (CRO), UX and personalisation, to dramatically improve the performance of websites, mobile and apps for some of Australia’s most trusted brand names.

They have quickly become one of the largest, most reputable experience optimisation consultancies in the Asia Pacific region and will now utilise the Webtrends Optimize platform as one of their technical solutions.

Using cutting-edge technology and a clear focus on data, UX design and behavioural science, New Republique’s mission is to allow their clients to continuously optimise experiences. This drives sales and sign-ups by creating the perfect environment to allow intelligent, informed decisions to be made.

Having worked with many Conversion Rate Optimisation solutions over the years, New Republique knew what they were looking for in a partner and saw it in Webtrends Optimize. A highly comparable alignment in values & philosophy, the range of capabilities & tools available within Optimize as standard, and the ability to run unlimited experiments were all contributing factors.

“Webtrends Optimize’s suite of products is a perfect fit for us. They complement our existing partners well and provide an ideal mix of product features and price points for a number of our prospective clients.”

“The dynamic nature of their business combined with their aggressive roadmap should ensure that any new requirements that arise can be delivered very quickly,” said Nima Yassini, Chief Executive Officer of New Republique.”

Matt Smith, CEO of Webtrends Optimize added “It’s fantastic that we have agreed this strategical geographical partnership with New Republique. They are excellent at what they do and it’s going to be great to work with Nima and the team, especially when we know we have such a similar outlook on testing, optimisation, and personalisation strategies.”

New Partner: VIP Ski

VIP SKI are pleased to announce their partnership with Webtrends Optimize to deliver a personalised digital experience for their visitors.

VIP SKI have been providing luxury ski chalet holidays for over 25 years. Their portfolio of over 60 chalets and two hotels in 10 of the Alps best loved ski resorts in France and Austria have been handpicked to offer luxury accommodation in exceptional locations. Many of the chalets are built by VIP SKI themselves and are designed around the needs of their guests.

Their packaged solution is far from the traditionally one size fits all approach. Instead, they deliver an experience that provides a genuine rich and welcoming environment. From the moment you engage with them you feel that you are in safe hands. They take care of everything; from accommodation, flights, transfers down to lift passes, ski lessons and nourishing home-cooked meals.

VIP SKI have traditionally taken many bookings over the phone but in recent years have developed an online presence and want to increase their business by offering a personalised service through an engaging customer journey.

After reviewing the market, they chose Webtrends Optimize because of the synergy between the two businesses; extreme customer focus, a flexible approach to their clients, a long-established business and expertise within the travel market.

“Having looked at a number of suppliers, we felt that Webtrends Optimize were the perfect fit. We need to deliver an exceptional digital experience to our clients across all devices, so having met a number of their team we were impressed with their knowledge and how they could make immediate improvements to our site.” Said Nicola Hardy, VIP SKI Marketing Manager.

VIP SKI selected to use a managed service from Webtrends Optimize, that provides everything from ideas through design, implementation, and reporting.

New Partner: Get The Label

Get The Label, a subsidiary of JD Sports Fashion plc, announced its partnership with Webtrends Optimize to deliver Multivariate testing to improve their visitor experience and drive additional conversions across their global websites.

As the ultimate website for Sports fashion and footwear, Get The Label were already using multiple technologies to deliver exit intent, product recommendations and website optimisation but wanted to consolidate technologies into a single vendor to streamline multiple relationships into one supplier who could deliver everything.
One stop shop.

The review extended beyond the existing suppliers and as it encompassed multiple technologies. Get The Label were looking for a strategic partnership that would rely upon not only the software solution but also the ability to contribute ideas and expertise. It was essential that whoever they chose also understood the demands of a fast-growing online retail business.

“After an extensive search we selected Webtrends Optimize.” said Liz McNamara, “We were impressed at their ability to fully understand our requirements and the knowledge of their consultants was a key factor in our decision. They came to us with the partnership model we were looking for, one that allowed our in-house team to do the quicker and simpler tasks and to leverage their consultants to do more complex aspects of driving personalisation.”

Although still relatively early days, the rationalisation of the technologies has been a success. Reducing the need to manage multiple relationships has condensed admin time, improved workflow and as a side benefit reduced overall costs.

New Partner: L&C Mortgages

Webtrends Optimize, a global leader in AB Testing and optimisation, has announced an agreement with L&C Mortgages, a multi-award-winning mortgage broker, to provide their testing and optimisation solution.

L&C was already familiar with the benefits of using a web optimisation tool so wanted the flexibility to do more tests in-house. Having reviewed both free and paid for solutions, they desired a partnership that would complement their existing resources whilst also providing hands-on support and proactive test ideas to develop more complex tests. Annette Read, Head of Marketing at L&C commented “We’ve already seen some of the benefits of optimisation and wanted to expand our breadth of application, tools and techniques. We’re excited about working with Webtrends Optimize to include personalisation in our offering and to create optimal journeys and experiences for our customers.

“Having access to both the fully managed and in-house self service delivery options will provide us with the best of both worlds, meaning we can deliver the right experiments in the best way.”

“Webtrends Optimize was recommended to us by a number of our partners who had been working on similar projects. And because they demonstrate a depth of experience in our industry, offer the right combination of complexity and simplicity, as well as having plans for future enhancements, the decision to choose them was easy.”