Webtrends Optimize Glossary
CRO, AB, ABn MVT, SDKs… Multi-armed
Bandits, Type 1 Errors and Squeeze Pages…
The digital World is drowning in jargon and acronyms –
find out what it all means with our glossary of commonly used conversion rate optimisation terminology (and
those terms that regularly come into its orbit).
About this Glossary
This user-friendly A-Z Glossary section is here to help you understand the specific terminology and top terms
involved in the daily language of conversion rate optimisation.
No need to waste valuable time ‘Googling it’. Listed above you will easily find a whole host of commonly used
CRO and digital marketing terminology as well as some other terms that regularly fall into the mix. Each
page provides complete and detailed definitions and explanations straight from our professionals who use
these terms on a daily basis. With easy to understand descriptions and examples, using our glossary you will
gain a true understanding of the topics of your choice.
In a time and industry where it can be a real challenge to keep on top of the constant improvements and
changes that come your way, our team will aim to ensures that this section stays abreast of all these
updates. We work hard to make sure we understand and fully explain all the specifics as they come along, so
that you don’t have to.
