See how Optimizely compares with Webtrends Optimize in a head-to-head comparison of tools & services
Our feature comparisons allow you to compare us against other tools on the market. They have been undertaken as objectively as possible, and so in the interest of openness, and to avoid bias, you'll find our sources at the end as footnotes - usually the competitor's own site.
Our comparisons consider the base-offering of all tools. Where features are available behind a paywall/tiered offering, we've noted these down too. When reading the comparison, please note that the base offerings of tools may differ in price. For example, Webtrends Optimize's base offering is designed to be much cheaper than Optimizely's, and you'll notice that all features are available to all customers.
You'll see a purple marker in the top right corner where we've provided additional context. Just click those, and our notes will appear underneath.
Updated in December 2021
Implementation Features | Webtrends Optimize | Optimizely |
Web Pages: 1 line JS | ||
Server-side | ||
OTT / REST | ||
URL-Redirect (Stateful) | ||
Experiment Types | Webtrends Optimize | Optimizely |
A/B Testing | ||
A/B/n Testing | ||
Full Factorial MVT | Accelerate Tier + (£) | |
Fractional Factorial MVT | ||
Webtrends Optimize: Patented Design of Experiments methodology with
non-binomial data calculations included.
|
||
Personalisation Campaigns | Scale Tier + (£) | |
Split Testing (URL) | ||
Supplementary Features | Webtrends Optimize | Optimizely |
Product Recommendations Engine | Accelerate Tier + (£) | |
Social Proof Messaging | Accelerate Tier + (£) | |
Heatmaps & Scrollmaps | Via 3rd Party | |
Webtrends Optimize: Currently accessible via 3rd party integration. On
internal roadmap for 2022
|
||
Session Recording | Via 3rd Party | Via 3rd Party |
Webtrends Optimize: Currently accessible via 3rd party integration. On
internal roadmap for 2022
|
Experiment Support | Webtrends Optimize | Optimizely |
Multi Page Testing | Accelerate Tier + (£) | |
Dynamic Pages/SPA Support | ||
Mutual Exclusions | Accelerate Tier + (£) | |
Conditional Activation | ||
Visual Editor | ||
Proxyless Visual Editor | ||
Feature Description: Loading pages through a proxy often results
in pages being somewhat broken, if not completely inaccessible. Having a proxyless
editor provides a more reliably Visual Editor, especially through gated pages such as My
Account sections, Checkout Funnels, etc.
|
||
Preview Mode | ||
Flicker-free testing on provided test types | ||
Audience Selection | Webtrends Optimize | Optimizely |
Browser | ||
Device | ||
Source | ||
Campaign | ||
Referrer | ||
Query String | ||
JS Condition | ||
Cookie Value | ||
IP Address | ||
New vs. Returning | ||
Geo-location | Accelerate Tier + (£) | |
Third Party Audiences | Accelerate Tier + (£) | |
Uploaded Audiences | Accelerate Tier + (£) | |
Behavioural Targeting | Accelerate Tier + (£) | |
Integrations | Webtrends Optimize | Optimizely |
Google Analytics | ||
Adobe Analytics | ||
Sessioncam | ||
Hotjar | ||
Data Access | Webtrends Optimize | Optimizely |
Export Raw Event Data | Accelerate Tier + (£) | |
Optimizely: On request only.
|
||
Event Data Access from own platform | Accelerate Tier + (£) | |
Optimizely: On request only.
|
||
Long Data Retention Period | 1 year | |
Optimizely: 30 days rolling
|
||
Extract Enriched Data | ||
Additional Support & Security | Webtrends Optimize | Optimizely |
PCI Compliant snippet | Scale Tier + (£) | |
Agency Model (Single login - multiple accounts) | ||
Online Help documentation | ||
Online support ticketing | ||
Community/forums | ||
Dedicated support analyst | ||
Live chat | ||
Allowances | Webtrends Optimize | Optimizely |
# of Accounts/Projects | Unlimited | One |
Optimizely: Unlimited no. of projects and concurrent experiments but
in only Accelerate and Scale tiers (£).
|
||
# of Experiments | Unlimited | One |
Optimizely: Unlimited no. of projects and concurrent experiments but
in only Accelerate and Scale tiers (£).
|
||
# of Users | Unlimited | Unlimited |
# of Active Tests allowed | Unlimited | One |
Optimizely: Unlimited no. of projects and concurrent experiments but
in only Accelerate and Scale tiers (£).
|
||
# of Goals allowed | Unlimited | TBC |
# of Personalisations allowed | Unlimited | Accelerate Tier + (£) |
Optimizely: You can work around this, by serving optimals to whomever
you want instead of personalisations, but their genuine target-offering is not available
to base-tier users.
|
||
No Data Sampling | ||
Sources: All information taken from Optimizely's website or 'help' site. Specifically, Optimizely's downloadable feature list and guides to multivariate testing, data exports (X Event Export) & accessing raw data.
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